HEALTHY. CAPABLE

IN THAT ORDER

You were born well, and you know what keeps you that way.

Then life got ambitious. Or demanding. Or both. And somewhere in the negotiation between what you needed and what work, ambition and other people's expectations required of you, the things that kept you well started to look like luxuries — rest, joy, the kind of strength that makes you feel genuinely undiminishable, and your own competence used on your own terms rather than in service of everything else.

You don't start from a deficit. Feeling well is your inherent state, and the work is not to find yourself after everything falls apart — it's to understand what kept you well in the first place and tend to those things deliberately.

The more you understand what keeps you well, the more you want to hold onto that, which is just good sense when you think about it.

Health is never a luxury. It's the baseline for how well you lead, how well you think, and how long you last — and whilst most people figure that out after burnout, this work is for those who'd rather not let it get that far

WHAT 141 WOMEN TOLD US

When I burnt out completely and started talking about it, I couldn't find a woman who didn't have her own version of the same story. So we asked 141 of them to tell us theirs. Actually, 139 women and 2 blokes who also shared — and we were thankful.

100% knew the word burnout. 78% felt forced to choose between their wellbeing and their career. 53% didn't change anything until their body made the decision for them.

The prevailing wisdom has been that women succeed by optimising relentlessly, working harder, performing better — essentially by acting like superheroes. Except superheroes don't exist. They're on Netflix. One woman said it best: "What a losing strategy that was."

Download the executive summary. Or read the full report.

MEET ELENI

Twenty one years being very good at my job, and I still managed to burn out completely in 2023. Knowing what you're doing, it turns out, is not the same thing as feeling well while you do it. I've since spent considerable time researching exactly why that happens, and what it takes to stay well while you're doing work you care about.

→ my story

WHAT I DO

Feeling well in your working life isn't complicated, but it does require some foundations that are remarkably easy to give up on. Four of them, to be precise, and we've built a programme around each one.

→ explore the foundations

WORK WITH ME

The pilot programme takes you through the four foundations over 6 months, in a group environment.

If you'd prefer to work one to one, that's available too. Either way, the starting point is the same, understanding what keeps you well and making sure it stays that way.

→ let's talk

READ THE BLOG

Things I think about, research I reference, and the occasional observation that didn't fit anywhere else. Worth your time, I think.

→ go to the blog